All Natural Popchips Cheddar Potato Popped Chip Snack. Think popped! Never fried. Never baked. All the flavor. Where's the fat*. A bagful of reasons to smile and say, "cheese." Think popped! Lately all this low-fat health talk has been taking the fun right out of snacking, not to mention the flavor. So we found a new way to put it back into an all natural chip like you've never tasted before. Never fried. Never baked. We don't fry it (unhealthy). We don't bake it (undelicious). We start with wholesome potatoes, add a little heat and pressure, and pop! It's a chip, then we season it with the finest all-natural ingredients for a snack so tasty and crispy, you won't even notice it's (we hesitate to say) healthier. Nothing fake or phony. No fake colors, no fake flavors, no fluorescent orange fingertips, no wiping your greasy chip hand on your jeans. No, really. Hungry for more Pop over to: popchips.com. All natural. No preservatives. No artificial flavors or colors. No cholesterol. Low in saturated fat. 0 grams trans fat. No gluten ingredients. *50% less fat per 28g serving cheddar popchips. Regular fried potato chips. Any questions call: 866-217-9327.