Made with whole grain Quaker Oats. Helps promote healthy hearts. Excellent source of B-vitamins to help convert food into energy. Quaker Life is the perfect start to your best days. Diets rich in whole grain foods and other plant foods and low in total fat, saturated fat, and cholesterol, may reduce the risk of heart disease. Meets American Heart Association food criteria for saturated fat and cholesterol for healthy people over age 2. Smart Choices Made Easy: Quaker Life Cereal is a smart choice because it's made with whole grains to help support heart health and is saturated fat free and is naturally cholesterol free.