From concentrate. 1/3 Less carbs. 1/3 Less calories. 1/3 Less sugars. Enjoy the juice & reduce! Purely Juice has taken out 1/3 of what's not so good about juice, carbohydrates, calories, and sugars, but has added back in PurelyPlus. PurelyPlus is a proprietary all natural blend of two very powerful antioxidant sources: pomegranate and red grape skin extracts. Who ever thought a juice this great tasting could be so good for you! 1/3 Fewer carbohydrates, sugars and calories than 100% pomegranate juice. All natural. No sugar added. 63% Pomegranate juice.