33 loads. New & improved. Bright-White-Clean. For all machines including HE. Try our other varieties! Visit www.purex.com for additional product information. Optimized for great performance in all machines, including HE. Quality & responsibility - Henkel. Worldwide, for more than 130 years, our brands have combined quality with respect for people and the environment. This is what Henkel stands for - today and tomorrow. Bottle made from 25% or more post-consumer recycled plastic. Contains no phosphate. Safe for septic systems. Questions? Visit us at www.purex.com. Made in USA.