1/2 The calories of regular potato chips. Are you looking for a lighter way to snack, but don't want to sacrifice taste? Try Light! Ruffles Brand Light Potato Chips deliver the great taste and satisfaction you expect from Ruffles Brand but with no fat and half the calories of regular potato chips! So when you're looking for great-tasting potato chips that help you maintain your healthy lifestyle, Ruffles Brand Light Potato Chips are a good choice. Product Comparison (per comparison): Ruffles Brand Light Potato Chips - 0g Fat, 70 Calories, 100% Taste. Regular Potato Chips - 10g Fat, 150 Calories, 100% Taste. This package contains about 10 great tasting servings! Calorie content has been reduced from 150 to 70 calories per serving.